Terms of service
Last updated: 9 October 2026
1. Purpose
These terms govern access to Parla, an AI sales and support assistant built into an online shop, published by Abdellah Hmache, sole trader (entrepreneur individuel, EI), 23 rue Olympe de Gouges, 92600 Asnières-sur-Seine, France (SIREN 105 820 757). Creating an account, installing the app or subscribing to a plan means accepting these terms.
2. Who the service is for
Parla is reserved for businesses acting in the course of their trade. It is not intended for consumers.
The fourteen-day withdrawal right of article L221-3 of the French consumer code may apply to a business with five employees or fewer when the contract falls outside its main activity. It does not apply to a merchant who subscribes to Parla for their own shop, since the service is directly part of their activity.
3. The service
Depending on the plan, Parla provides:
- a chat installed on the customer's shop, which answers visitors from the shop's catalogue and rules;
- product search, add to cart, order tracking, address changes and starting a return, within the limits the customer sets;
- handing a request over to the customer's team, by email and in their account;
- voice calls, within the minutes included;
- a customer account showing conversations, handovers, requests and usage.
Parla evolves continuously. Features may be improved, and none may be removed without 30 days' notice by email.
4. Plans and prices (subscription taken on askparla.com)
The prices below apply to shops subscribed through the askparla.com website. The Publisher is under the French small-business VAT exemption: prices are net, with no VAT added ("TVA non applicable, art. 293 B du CGI"), and every invoice carries that mention. Should the Publisher become liable for VAT, customers would be told by email at least 30 days before the first invoice concerned.
| Plan | Monthly price | Conversations | Premium voice |
|---|---|---|---|
| Essentiel | €19 | 100 / month | 15 min |
| Croissance | €59 | 400 / month | 60 min |
| Boutique | €149 | 1,200 / month | 150 min |
Conversations and minutes are included per shop. A conversation is one exchange between a visitor and the assistant, however many messages it holds. Counters reset on the first day of each calendar month. Once the voice minutes are used up, calls carry on with the browser's voice, at no extra cost and without interruption.
Beyond the plan. The assistant keeps answering beyond the conversations included, and each extra conversation is billed €0.15 on the next invoice, up to a monthly limit on extras per shop. By default that limit equals the plan's monthly price, so an invoice cannot exceed twice the plan without a decision by the customer. In their account the customer can raise the limit (€5 minimum), remove it, or return to the default. Once it is reached, the assistant takes no new conversation on that shop until the month ends, and a conversation already under way finishes normally. The customer account shows usage as it happens, and an email warns the customer at 80% and 100% of the included conversations and at the limit, unless they turn these alerts off.
Free trial. An account created on the website gets a 14-day free trial, with no payment method. The trial belongs to the shop: a shop that has already had one, under any account, does not get a second. When the trial ends, the service continues for three days, then is suspended until a plan is chosen. Nothing is owed for the trial.
5. Shops installed from the Shopify App Store
A Shopify shop installs Parla from the Shopify App Store and pays for it through Shopify, on its Shopify invoice, under Shopify's terms for apps. Articles 4 and 6 on price, payment and termination do not apply to that shop; the other articles do.
- The plans are billed every 30 days in US dollars, at the prices and allowances shown on the app's listing in the Shopify App Store when the subscription is taken (Essentiel $29 for 200 conversations and 15 minutes of premium voice, Croissance $89 for 800 and 90, Boutique $249 for 3,000 and 300), plus any taxes Shopify applies. Shopify may show the amount in the merchant's billing currency.
- Each conversation beyond the plan is billed $0.15, up to a cap per 30-day period ($100, $300 or $1,000 depending on the plan) that the merchant approves in Shopify. Nothing more is billed for the period beyond that cap.
- Each shop gets a 14-day free trial once, even after uninstalling.
- The merchant changes plan from the app, in their Shopify admin. Uninstalling the app ends the subscription; refunds follow Shopify's billing rules.
- Linking the shop to an askparla.com account shows it next to the customer's other shops; it stays billed by Shopify and is not covered by a subscription taken on the website.
6. Billing and payment (subscription taken on askparla.com)
The subscription is monthly, paid in advance by card or by the other methods offered at checkout, and renews automatically. Payment is handled by Stripe; Parla never sees or stores card details. Invoices are issued electronically and can be downloaded from the customer account. Late payment incurs penalties at the French legal interest rate plus ten points and a fixed recovery fee of €40, under article L441-10 of the French commercial code.
7. Term and termination
The contract has no minimum term. Either party may end it at any time, by email or from the customer account; termination takes effect at the end of the period already paid. No pro-rata refund is due.
Parla may suspend an account without notice in case of clearly fraudulent use, a threat to the security of the service, or persistent non-payment after a formal notice left unanswered for fifteen days.
When the contract ends, the customer's data is deleted within 30 days, except accounting records the law requires to be kept. An export can be requested during that time.
8. Customer's obligations
The customer agrees to:
- provide accurate information about their shop, products and sales and returns rules;
- inform their own visitors about the processing of their data and keep their privacy policy up to date; a ready-to-use paragraph is in Parla's privacy policy;
- keep the key linking their shop to Parla confidential, and report any compromise immediately;
- not use the service for unlawful or misleading content, or to get around a legal obligation.
9. Availability
Parla takes reasonable steps to keep the service running, without a numeric availability guarantee at this stage. Planned interruptions are announced in advance when they can be foreseen. The service relies on third-party providers, including the AI model, and their failure cannot be attributed to Parla.
10. Nature of the assistant's answers
Parla is an artificial intelligence system. It answers from the shop's data and can be wrong. It grants no discount, makes no contractual commitment on the customer's behalf, and does not invent availability or product features. The customer remains solely responsible for their offers, prices and the fulfilment of their orders, and should check the assistant's settings before going live.
11. Personal data
For conversations that take place on the customer's shop, Parla acts as a processor within the meaning of article 28 GDPR, on the instructions of the customer as controller. The data processing agreement published at askparla.com/en/dpa is an integral part of these terms and applies to every customer; a signed copy can be requested. Retention periods and the list of sub-processors are in the privacy policy.
12. Intellectual property
Parla remains the owner of the service, its code and its brand. The customer keeps ownership of their data, catalogue and content, and only grants the right to process them to run the service. The WordPress plugin is distributed under the GPL v2 or later.
13. Liability
Parla's total liability, for any cause, is limited to the amount excluding VAT actually paid by the customer for the service in the twelve months before the event giving rise to it. Indirect damage is excluded, including loss of revenue, customers, or data the customer did not back up. These limits do not apply to gross negligence, wilful misconduct or personal injury.
14. Force majeure
Neither party is liable for a failure caused by force majeure within the meaning of article 1218 of the French civil code. If the impediment lasts more than 30 days, either party may terminate the contract by email, without compensation.
15. Changes to these terms
These terms may change. Any substantial change is notified by email at least 30 days before it takes effect; a customer who refuses it may terminate free of charge before that date.
16. Governing law and language
These terms are governed by French law. Failing an amicable settlement, any dispute falls under the exclusive jurisdiction of the courts within the Versailles Court of Appeal. This English version is provided for convenience; if it differs from the French version, the French version prevails.