WordPress plugin · available now

Your WooCommerce store finally has a sales agent.

An AI sales agent that reads your WooCommerce catalogue live, advises, adds to the cart, answers about orders and picks up calls. Installed from WordPress, live within the hour.

AskParla AI Shopping Assistant for WooCommerce

That is the plugin's name in your WordPress admin. It is the shop's end of Parla: the assistant runs on our servers, the plugin connects it to your catalogue, your cart and your orders.

WordPress 6.5+ · WooCommerce 8.0+ · PHP 8.0+ · HPOS compatible

See the plugin on WordPress.org

What it does on a WooCommerce store.

Nothing to export, nothing to sync: the plugin reads your products, variations and orders where they are.

It advises with your real products

Titles, descriptions, variations (sizes, colours), prices and stock, read live from WooCommerce. It compares, recommends a size with your guide, finds a gift under a budget.

It fills the real cart

“Put the M in navy in my cart” adds the right variation to the customer's WooCommerce cart, without leaving the conversation. All they have left to do is check out.

It answers about orders

Status, tracking, address change, return request. Only after checking the customer's order number and email, never before.

It picks up calls

A call button on your store: the customer talks, Parla answers out loud and shows product cards during the call. Standard voice with no minute limit, premium voice included.

It speaks 8 languages

French, English, Spanish, German, Italian, Dutch, Portuguese, Arabic. It answers in the customer's language, whatever your store's.

It's measured in your admin

Under WooCommerce → Parla: orders placed after a conversation, items it added, conversations, and the requests handed to your team.

Four steps, from WordPress.

No code, no theme to edit, no API key to buy.

  1. 1

    Install the plugin

    In your WordPress admin: Plugins → Add New, search for “AskParla”, install and activate. Or download it from WordPress.org.

  2. 2

    Create your Parla account

    On askparla.com, in a minute, with no card. Your shop key is shown straight away.

  3. 3

    Connect the store

    Under WooCommerce → Parla, paste the key under “Connection” and click “Connect store”. Parla reads your catalogue.

  4. 4

    Make it yours

    The Widget tab for everything shoppers see (colours, name, greeting), the Knowledge tab for what it knows (size guide, returns, hours).

Built for WordPress, not bolted onto it.

  • A single small script, loaded with defer from our servers: your pages don't wait for it
  • Compatible with WooCommerce's High-Performance Order Storage (HPOS)
  • Shows on any theme, bottom right, in your store's colours
  • Your customers' addresses are masked before they reach the AI model
  • It introduces itself as an AI assistant, in the chat header and at the start of every call
  • Clean uninstall: the plugin removes what it wrote to your database

It sells. It never makes things up.

A sales agent who lies costs more than they bring in. Parla is built to earn your customers' trust.

Your data, nothing else

Prices, stock and delivery times come live from your shop. If it doesn't know, it says so.

No fake urgency

“Only 2 left” only when it's true. Never an invented discount.

Orders stay private

No order details until the customer's order number and email check out.

Transparent

It says it's an AI assistant, in the chat header and at the start of every call, and hands over to your team when needed.

Questions about WooCommerce.

The other answers are in the full FAQ.

Which WordPress and WooCommerce versions do I need?+
WordPress 6.5 or newer, WooCommerce 8.0 or newer, PHP 8.0 or newer. The plugin is compatible with WooCommerce's High-Performance Order Storage (HPOS).
Do I need to buy an API key or an AI subscription?+
No. Parla is a hosted service: the model, the voice, the hosting and the updates are all included in the subscription. You install the plugin, paste your Parla key, and that's it.
Does it slow my shop down?+
No. The plugin adds a single small script, loaded after your page and from our servers: your pages don't wait for it, and your performance scores stay yours.
Can I customise it?+
Yes: colours, display name, manner of speaking, greeting, size guide, return policy, support hours and contact address. It's all set from your shop's admin, without code.
And when it can't answer?+
It says so, and offers to pass the question to your team. The customer gets a ticket number, your team gets the request by email with the conversation, and it stays in your reports until you've dealt with it. A customer is never left without an answer, nor misled by an invented one.
What about my customers' data?+
Parla only sees an order after checking the customer's order number and email, and addresses are masked before they reach the model. Your sales figures are calculated on your side, in your own shop. Our subprocessors are listed in the privacy policy, and the GDPR data processing agreement applies to every customer.

Install it on your WooCommerce store.

14 days free, no card. Plugin from WordPress.org, key in a minute, Parla answering within the hour.

A question about your store?

Your theme, a page builder, a multi-currency plugin, a special case: tell us, and a person answers within one working day. Or ask Parla, bottom right.

contact@askparla.com

We only use this to reply to you, and delete it after 12 months or as soon as you ask.