The product
Is it a chatbot like the others?+
No. An ordinary chatbot recites a FAQ. Parla reads your catalogue live, recommends a size or a gift, puts the item in your shop's real cart, tells a customer where their order is, and answers out loud too. And it makes nothing up: when it doesn't know, it says so. Everything it does.
Can it make up a price or a product?+
No. It only answers from your shop: catalogue, prices, stock, public pages and the instructions you give it. If it can't find the answer, it says so and offers to pass the question to your team.
And when it can't answer?+
It says so, and offers to pass the question to your team. The customer gets a ticket number, your team gets the request by email with the conversation, and it stays in your reports until you've dealt with it. A customer is never left without an answer, nor misled by an invented one.
Which languages does it speak?+
French, English, Spanish, German, Italian, Dutch, Portuguese and Arabic. It detects the customer's language and answers in it, in writing and out loud, with nothing to set on your side.
Can I customise it?+
Yes: colours, display name, manner of speaking, greeting, size guide, return policy, support hours and contact address. It's all set from your shop's admin, without code.
Do my customers know they're talking to an AI?+
Yes. The chat says so in its header, and Parla says it out loud at the start of every call, as the EU AI Act requires. You can give it a first name and a manner of speaking; it stays honest about what it is.
Platforms
Which shops does it work with?+
WooCommerce today, through a WordPress plugin published on the official directory. The Shopify app is coming soon: sign up to be told, with a demo on your own shop. On another platform? Tell us too: we want to know.
Which WordPress and WooCommerce versions do I need?+
WordPress 6.5 or newer, WooCommerce 8.0 or newer, PHP 8.0 or newer. The plugin is compatible with WooCommerce's High-Performance Order Storage (HPOS).
Do I need to buy an API key or an AI subscription?+
No. Parla is a hosted service: the model, the voice, the hosting and the updates are all included in the subscription. You install the plugin, paste your Parla key, and that's it.
Does it slow my shop down?+
No. The plugin adds a single small script, loaded after your page and from our servers: your pages don't wait for it, and your performance scores stay yours.
When will Parla be available on Shopify?+
The app is being prepared for the Shopify App Store. Leave us your email: you'll be told on release day, with a demo on your own shop.
Voice calls
Do calls go through a phone number?+
No. The customer taps the call button on your site and talks from their browser, on mobile or desktop, with no number to dial and no app to install. Nothing to set up with a phone carrier.
Which voice picks up, and how do minutes work?+
Parla has two voices. The standard voice is the one in your customer's browser: included in every plan, with no minute limit. The premium voice is a natural, fast voice that works on every device: every plan includes minutes of it, 15 on Essentiel, 60 on Croissance, 150 on Boutique, and once they are used, calls carry on with the standard voice until next month. You choose which one picks up, in your settings.
Pricing and billing
What counts as a “conversation”?+
A customer who opens the chat and talks with Parla, however many messages they send. You can follow your usage from your shop's admin. Past what your plan includes, conversations carry on at €0.15 each, up to a monthly limit you control: by default, the price of your plan, so your invoice can never more than double without your say-so. You get an email at 80%, at 100% and at the limit; raise it, or remove it, in one click.
What happens after the 14 days?+
You choose a plan from your account, in a minute, and nothing stops. If you choose nothing, the chat keeps answering for three more days, then pauses: your settings and statistics are kept, and it comes back as soon as a plan is chosen. We email you four days before the trial ends, and again on the day.
How do I stop?+
No commitment: you cancel from your account in one click, and the subscription ends at the end of the month already paid. During the trial there is nothing to cancel, since no card is asked for.
Do I get invoices?+
Yes, every month, by email and to download from your account, in your company's name with its address and VAT number. Pay by card or SEPA direct debit.
Data and privacy
What about my customers' data?+
Parla only sees an order after checking the customer's order number and email, and addresses are masked before they reach the model. Your sales figures are calculated on your side, in your own shop. Our subprocessors are listed in the privacy policy, and the GDPR data processing agreement applies to every customer.
Where is the data hosted?+
On servers in Europe. The providers we use for the model, the voice, emails and payment are listed in the privacy policy, with their hosting region.
Still a question?
Write to us and a person answers within one working day. Or start the 14 free days and see for yourself.